Star Sports official broadcaster of ICC

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For at least another four years, or until 2027, Star Sports will own the worldwide cricket rights. In a closed bidding process that ended on Friday, the International Cricket Council (ICC) announced on Saturday (August 27) that Disney Star, the organization’s current official broadcaster, had won the India rights, defeating a field of prominent and well-funded broadcasters who were equally determined. Thus it makes Star Sports official broadcaster of ICC.

After a meeting in Dubai on Saturday evening, where the ICC provided its seal of approval, the official announcement was made. Viacom 18, Sony Sports, and Zee Network all put in substantial offers, but Star’s amount was apparently considerably higher than all of them. The ICC has not released the value, but it is certain that Star defeated them all.

Star Sports official broadcaster of ICC
Source: Twitter

A close second bid, within 10% of the amount mentioned by Star, would have advanced the procedure to the next round, an electronic auction. Online bidding wasn’t required because Star is believed to have stayed far away from the competition.

Disney Star was chosen after a single round of sealed bids, which resulted in a considerable increase in the rights fee from the previous cycle and continued cricket’s excellent development and reach, according to the ICC.

“We are thrilled to continue our partnership with Disney Star as the home of ICC cricket for the next four years, which has produced an amazing result for our Members,” ICC Chair Greg Barclay said.

“We are thrilled to be able to continue our association with the International Cricket Council (ICC) and look forward to enhancing our cooperation by growing the sport of cricket in the years ahead,” said K Madhavan, Country Manager & President, Disney Star. With the purchase of the ICC Digital and TV broadcast rights, Disney Star has solidified its position as the country’s top venue for major cricket events.

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